Welcome to Ambition Theory!

We are motivators of people & drivers of change. Our goal is to fuel communities of professionals who are inspired to advance together.


Through professional coaching, teaching, & thought leadership, we guide our corporate clients in creating strong cultures through team alignment, buy-in, & action.

  • We operate as an extension of our clients’ business. We develop their employees and further their goals according to their mission and values. 
  • We encourage people to show up as a whole and authentic person. We add to the energy of their day, not take away from it.
  • Our partners and members are meeting new people and creating new opportunities.

Our programs apply Quadruple Loop Learning – a combination of training, knowledge exchange, professional coaching, and sponsorship – to ensure implementation which produces results.



Learning a new hard or soft skill.



Learning from the experience of others and independently applying the lessons to your own situations. Includes formal and informal mentoring.



Creating a deeper understanding of what drives your ambition, establishing and being accountable to your goals and implementation plans to drive your career forward.



Creating a deeper understanding of what drives your ambition, establishing and being accountable to your goals and implementation plans to drive your career forward.

From left: Sandra, Jodi, conference attendee, and Andrea.

Ambition Theory is a female-owned company forged in the fire of pandemic uncertainty. Andrea Janzen and Jodi Millen realized they could build a more successful business together than if they kept going it alone.

About Andrea Janzen, CEO

Andrea is passionate about developing people, setting goals and getting results. She believes people are more capable than they let on. Her clients tell her that her positive energy is contagious. She helps clients to see opportunities, feel ready to take action and make things happen. She offers a balanced perspective by linking the human side of the business to the bottom line. She is a Certified Executive Coach with an MBA, the host of the Ambition Theory Podcast, a Forbes contributor and a top-rated Speaker.

She lives in Halifax with her husband and three children. She enjoys running, stand-up paddleboarding and being outside.

What it’s like to work with Ambition Theory

Andrea is a welcome trailblazer who helps organizations understand diversity and inclusion in our society today, and more specifically, in our own companies.

Kevin Skinner

Vice President and District Manager, PCL Construction Ottawa

If you’re ready to explore and connect with who you really are and arm yourself with the tools to tell the world, then do yourself a favour and sign up.

Eva Martinez

Director, Bluedrop Training & Simulation

Through the Ambition Theory community, I was able to engage with an exciting, forward-thinking group of professionals who are challenging the way work gets done…I have made much deeper inroads into a seemingly impenetrable industry.

Michael Hartley

Founder & CEO, Minetell Technologies Inc.

When it feels like the world is putting up walls around you, Ambition Theory helps you to remember that walls can be taken down – and they show you how to do it.

Anna Dasilva

PCL Construction Toronto

Stop going it alone.  Get our FREE Sponsorship vs. mentorship guide.