How it all started

Our story

I never thought I’d be a person who would be held back in my career because I was a woman. I started my career with lots of motivation, climbing the corporate ladder and getting promoted. Fast forward a few years, marriage, 3 kids and things were different. I didn’t have a lot going on professionally, when a Chatelaine magazine arrived in my mailbox in the summer of 2017 that changed my life forever. The magazine had surveyed 1000 Canadian women and the results were shocking. 83% of Canadian women said that they were somewhat or not really ambitious, and 2/3 of these women wouldn’t take their bosses job even if it was offered to them. It was like looking in the mirror, I was the living breathing example of these statistics. Listen to episode 1 of my podcast to hear what happens next.


Ambition Theory

We are a leadership coaching and diversity consulting company. We are on a mission to close the gender gap in the workplace and get more women into leadership positions.

We work with companies all over Canada primarily in male-dominated industries like construction, engineering, aerospace and defence.

Our philosophy

Everybody’s ambition is different, and this should be celebrated. When you’re feeling ambitious, you’re feeling fulfilled, you’re productive, you’re contributing and you’re being a role model for others. This can happen at work, in your community and with your family.

We believe in curiosity. We believe in asking questions. We believe that when you open a door for yourself you should hold it open for others. We believe in a diverse workplace where everyone has the opportunity to fuel their ambition, contribute to the organization and have a fulfilling career.

Our Values


Get out of your comfort zone

Your success is our success

Curiosity and figuring it out

Meet Andrea Janzen

Founder and CEO

I am passionate about developing people, setting goals and getting results. I believe people are more capable than they let on. My clients tell me that my positive energy is contagious. A professional leadership coach that believes in abundance. I help my clients to see opportunities, feel ready to take action and make things happen. I offer my clients a balanced perspective by linking the human side of the business to the bottom line.

I am a Certified Executive Coach through Royal Roads University and an Associate Certified Coach through the International Coach Federation. I have an MBA from the Schulich School of Business at York University and a BBA from Wilfrid Laurier University. I spent 15 years managing Profit and Loss Statements through progressive marketing positions on brands like Werther’s Original, Absolut Vodka and Canadian Tire.

I am the host of the Ambition Theory Podcast, a Forbes Coaches Council Contributor and a top-rated speaker.

I live in Halifax with my husband and three children. I enjoy running, stand up paddle boarding and exploring the beautiful province of Nova Scotia.

Meet the Ambition Theory team

Cassidy Lohnes

Social Media Manager

I am passionate about connecting with people, and helping them achieve their goals. My colleagues tell me that my positive energy and caring disposition help them feel supported and able to achieve more than they thought was possible.

I am a graduate of Saint Mary’s University, majoring in a BA of International Development Studies with honors, and a minor in Political Science. I have prior experience doing communications and conference planning work for Nova Scotia Health Authourity, and am excited that I have been able to translate that into a position here at Ambition Theory.

I live in Halifax with my husband and we enjoy exploring the many experiences our city has to offer. We also enjoy doing day trips to various picturesque parts of Nova Scotia


Project and Systems Co-ordinator

I am passionate about developing systems, solving problems and managing projects. I believe that every obstacle we face it we exceed it.

I am a graduate of Saint Mary’s University, majoring in Computing and Information System. I am excited to have this position at Ambition Theory and my colleagues.

I live in Halifax with my husband and Two Children and we enjoy to explorer Nova Scotia.

Featured In

How to set goals you can actually achieve

Andrea was featured on CTV morning live and helped host Ceilidh Millar figure out what ambition means to her.

Why there are so few women in leadership and what you can do to change this.

Watch Andrea’s top-rated presentation

Why there are so few women in leadership and what YOU can do to change this.